Showing posts with label study. Show all posts
Showing posts with label study. Show all posts

Thursday, July 22, 2010

It is safer to drive on holidays: NMA Study

Based on the average number of collision claims submitted per year by State Farm policyholders from 2005 to 2009, the ranking of holidays from most vehicular accidents to least is:
  1. July 4th: 6,031 claims
  2. New Years Day: 5,403
  3. Memorial Day: 5,321
  4. Easter: 5,261
  5. Labor Day: 5,211
  6. Thanksgiving: 4,271
  7. Christmas: 4,092
The interesting thing is that State Farm reports that their average daily intake of accident claims over that same five year period, outside of the seven holidays listed above, is 7,435. Yes, even the holiday with the highest risk of car crashes had almost 20 percent fewer reported mishaps than the days when drivers go about their usual tasks.

This would seem to be an indication that the special circumstances usually surrounding holiday travel plans keep motorists more sharply focused on the road. It is the days where driving fits into a repetitive daily routine that many people behind the wheel apparently are less attentive to what is going on around them.

4th of July holiday is the most dangerous major driving holiday for the accident to happen, according to State Farm Insurance.

Src: [National Motorists Association]

Sunday, July 18, 2010

Chevy to Follow the Researchers Way for the Betther Handshake

When ever you go the Chevrolet Showroom, you might get a handshake by staff member as suggested by the Researchers. Chevrolet Europe wants the staff to train with the hand shake which might be telling you lot of things. This handshake study, headed by a professor of psychological sciences at the University of Manchester, that seeks the formula for the perfect handshake. All this ruckus is for creation of a "handshake training guide for [Chevy] staff to prepare them ahead of the launch of the new 5 Year Promise offer, which aims to offer peace of mind and reassurance to its customers."

Might be curious to know what the formula is .

This is the formula:

PH = (e^2 + ve^2)(d^2) + (cg + dr)^2 + π{(4[s]^2)(4[p]2)}^2 + (vi + t + te)^2 + {(4[c]2 )(4[du]2)}^2

If you need more help figuring out how to apply it – hint: pay close attention to the 'dr' part – follow the jump for the press release, which explains the formula's gobbledygook in detail, lists useless related facts like the Top 10 Handshake Turn-Offs, and somehow manages to work in a Frankie Valli reference.

Note that the Top 10 Handshake Turn-Offs rundown doesn't include, "Absurd and contrived scientific formulas on how to correctly shake hands." Maybe it ought to be a Top 11.

Source: Chevrolet UK

Press Release

SCIENTISTS CREATE FORMULA FOR PERFECT HANDSHAKE

2010-07-15 -- It has heralded peace between nations, begun relationships and sealed deals for thousands of years, but new research out today reveals that as many as two in three people (70 per cent) have a crisis of confidence when it comes to performing the act of a human handshake.

Despite the average person shaking hands nearly 15,000 times in a lifetime, one in five (19 per cent) admit they hate the act of the handshake and are unsure how to do it properly, regularly making a handshake faux pas such as having sweaty palms, squeezing too hard or holding on too long. Over half of people (56 per cent) say they have been on the receiving end of an unpleasant handshake experience in the past month alone.

However, from today, help is literally at hand as scientists have created a mathematical formula for the perfect handshake taking into account the twelve primary measures needed to convey respect and trust to the recipient.

PH = (e^2 + ve^2)(d^2) + (cg + dr)^2 + π{(4[s]^2)(4[p]2)}^2 + (vi + t + te)^2 + {(4[c]2 )(4[du]2)}^2

(e) is eye contact (1=none; 5=direct) 5; (ve) is verbal greeting (1=totally inappropriate; 5=totally appropriate) 5; (d) is Duchenne smile - smiling in eyes and mouth, plus symmetry on both sides of face, and slower offset (1=totally non-Duchenne smile (false smile); 5=totally Duchenne) 5; (cg) completeness of grip (1=very incomplete; 5=full) 5; (dr) is dryness of hand (1=damp; 5=dry) 4; (s) is strength (1= weak; 5=strong) 3; (p) is position of hand (1=back towards own body; 5=other person's bodily zone) 3; (vi) is vigour (1=too low/too high; 5=mid) 3; (t) is temperature of hands (1=too cold/too hot; 5=mid) 3; (te) is texture of hands (5=mid; 1=too rough/too smooth) 3; (c) is control (1=low; 5=high) 3; (du) is duration (1= brief; 5=long) 3.

The mathematical formula has been developed for car brand Chevrolet as part of a handshake training guide for its staff to prepare them ahead of the launch of the new 5 Year Promise offer, which aims to offer peace of mind and reassurance to its customers.

Professor Geoffrey Beattie, Head of Psychological Sciences at the University of Manchester, who devised the formula comments:

"The human handshake is one of the most crucial elements of impression formation and is used as a source of information for making a judgement about another person. A handshake reveals aspects of the personality of the person giving it – for example, a soft handshake can indicate insecurity, whilst a quick-to-let-go handshake can suggest arrogance – so it is surprising that up until now there has not been a guide showing people how they should shake hands.

"The rules for men and women are the same: right hand, a complete grip and a firm squeeze (but not too strong) in a mid-point position between yourself and the other person, a cool and dry palm, approximately three shakes, with a medium level of vigour, held for no longer than two to three seconds, with eye contact kept throughout and a good natural smile with a slow offset with, of course, an appropriate accompanying verbal statement, make up the basic constituent parts for the perfect handshake."

Les Turton from Chevrolet comments:
"It is easy to overlook everyday rituals, but as the handshake is used to complete agreements it is important our staff are well trained so they and can pass on trust and reassurance to our customers. The simple five-step guide for the perfect handshake should mean they are well prepared ahead of the introduction of our new 5 Year Promise ensuring all our deals are concluded in the proper way."

The Chevrolet 5 Year Promise is the best ever combined warranty and aftersales package in the UK. It extends to every model in the value-for-money car manufacturer's line-up and includes 5 year warranty, breakdown cover, servicing, MoT test warranty and annual vehicle health checks.

TOP TEN HANDSHAKE TURN OFFS
1. Sweaty palms (38 per cent say it is their top turn off)
2. Loose grip / limp wrist (35 per cent)
6. Gripping too hard (7 per cent)
3. Not making eye contact (5 per cent)
5. Shaking too vigorously (4 per cent)
8. Shaking for too long (4 per cent)
4. Standing too close (2 per cent)
9. Shaking with the left hand (2 per cent)
7. Not shaking for long enough (1 per cent)
10. Hot hands (1 per cent)

*Other (1 per cent)

REGIONAL AND GENDER DIFFERENCES
Although three quarters of Brits (73 per cent) say the handshake is an important social gesture in the modern world, 22 per cent of those polled in East Anglia want to get rid of the custom.

People polled in London and the South West said they shake 5.4 hands a week on average, while East Anglia came out the lowest with the average person only shaking 3.6 hands a week. South Westerners also said they were the most confident when it came to delivering handshakes (34 per cent are completely confident). In contrast, 5 per cent of people in the North East have no confidence at all in their handshakes.

Men shake on average 6.2 hands a week, compared to only 2.6 for women. A third of women (32 per cent) said that the number of hands they shook per week was zero, compared to just one in 20 (6 per cent) of men. One in five men (17 per cent) shake hands more than ten times a week, compared to less than one in 40 (2 per cent) women.

This could be because over half of men (57 per cent) said they enjoyed the act of shaking hands, while less than one in three women (29 per cent) said the same. When faced with an outstretched hand, half of women (50 per cent) said sweaty palms were the biggest turn-off while only a third of men (32 per cent) agreed. Men identified having a limp wrist or loose grip was the worst handshake faux pas (42 per cent).

FIVE FAMOUS HANDSHAKES IN HISTORY
Archaeological ruins show that handshaking was practiced in ancient Greece as far back as the 5th Century BC as a gesture of peace by demonstrating the hand held no weapon. Researchers credit Sir Walter Raleigh with introducing the act to the Western World during the late 16th Century. John F. Kennedy thought it so important he commissioned an entire study to determine the most effective handshake he should use when meeting other world leaders.

THE WORLD'S LONGEST HANDSHAKE
On 21 November 2009, Americans Matthew Rosen and Joe Ackerman broke the Guinness World Record for the world's longest handshake, shaking hands for 15 hours, 30 minutes and 45 seconds.

JOHN HOWARD AND MARK LATHAM
In 2004 Australian Prime Minster John Howard had lost public trust going into a general election. His main political opponent was a newcomer called Mark Latham. A few days before the election John Howard and Mark Latham met at a radio interview and Latham shook the Prime Minister's hand in a very aggressive manner – pulling him close and staring him down. Footage of the handshake spread across the internet. Although public opinion of John Howard was at an all time low, people thought Mark Latham was a bully for the way he "roughed up" the PM. Latham lost the election. After the election the polls showed that the major reason people voted against Latham was because of his overly aggressive handshake.

FRANKIE VALLI AND BOB GAUDIO
Singer Valli and songwriter Gaudio were the driving force behind The Four Seasons, one of the world's most successful pop groups, with hits including Walk Like A Man, December 1963 (Oh What A Night) and Can't Take My Eyes Off Of You had a deal based on a handshake – the "Jersey way" as Valli put it.

BRITISH AND FRENCH CHANNEL TUNNEL CONSTRUCTION WORKERS
In December 1990, British and French workers finally met each other underneath the Channel for the first time. The footage of firm handshakes taking place through a narrow gap in the seabed was broadcast around the world and heralded the final phase of construction on the ambitious project.

WAYNE BRIDGE AND JOHN TERRY
The most famous handshake of recent times is one that didn't happen. Convention dictated that Manchester City defender Wayne Bridge and Chelsea captain John Terry shook hands ahead of their match earlier this year, but following the love scandal that rocked their private lives, Bridge chose to very publically snub the outstretched hand of Terry. Chelsea went on to take a 4-2 hammering from Manchester.

Thursday, July 15, 2010

For the First Time US Carmaker Overtakes Asian and European counterpart for the Most Appealing Models: Study

Three Detroit brands are more appealing than European and Asian rivals for the first time in 13 years, according to a study measuring owner enthusiasm and satisfaction.

The biggest improvement in owner appeal was made by high-performance models from Ford Motor Co. and General Motors Co., J.D. Power and Associates said in the 2010 Automotive Performance, Execution and Layout study, released today.

For the sixth year in a row, Porsche was the No.1 brand in Power's APEAL study. The Mercedes-Benz S-class sedan received the highest score of any model. The top 12 brands were all premium nameplates.

Lincoln was the highest-ranked domestic brand and was followed closely by Cadillac.


New or redesigned models from Ford and GM were among the highest ranked, the study said.

Detroit's three automakers had an average score of 787 out of 1,000 points in the 2010 study, a 13-point lead over the average score for European or Asian brands.

It is the first time since 1997 that Ford, GM and Chrysler outpaced the competition in the study. The appeal of Detroit 3 models has risen annually since 2008.

David Sargent, vice president of global vehicle research at J.D. Power and Associates, said Detroit automakers outpaced the imports because they:

• Retired many models with low appeal.

• Introduced new and highly coveted vehicles.

• Freshened and redesigned existing models.

New models introduced by Asian and European automakers since 2008 did not improve their brands' scores as much as models of U.S. brands, the study said.

“Historically, vehicle models achieving high APEAL scores have been shown to generate faster sales, higher profit margins and less need for cash incentives,” the study said. “High levels of vehicle appeal also have a strong influence on customer recommendation rates.”


The study examines 80 vehicle attributes to measure owner gratification with a new vehicle. J.D. Power says the APEAL study complements its Initial Quality Study, released last month.

That study looks at actual problems and customer complaints during the first 90 days of ownership. For the first time, Detroit brands beat foreign brands in the survey of initial quality of 2010 models.

Brands that rate high in initial quality aren't always ranked highest in owner appeal. Porsche was No. 1 in both studies, but Land Rover placed last in initial quality and fifth in owner gratification. Jaguar was second in appeal but fifth from the bottom in initial quality.

Toyota placed second from the bottom in the satisfaction study, falling four spots from 2009.

“Toyota has not performed well in the APEAL study. It's traditionally performed well in IQS -- this year not as well,” said Sargent. “They are emotionally pretty reliable, but owners do not find them particularly exciting.”

Toyota realizes “that this is a challenge, and they are trying to face up to it,” he said.

To a lesser degree, Sargent said, the same is true for Honda and Hyundai, whose appeal is below the industry average.


The new Ram brand was added as a separate brand to the 2010 APEAL and initial quality studies. Ram did the best in APEAL out of the Chrysler Group's four brands. Jeep fell one spot from a year earlier to last.

“The large pickup is a pretty new design for them, and both the light-duty and the heavy-duty [Ram] performed pretty well,” said Sargent. “In some ways, it is an indication of what is performing well at Chrysler.”

The Dodge and Chrysler brands suffered from aging models.

“What will be interesting is they have a massive number of vehicles coming out in the next few months, and they are confident that their appeal and quality will be good,” Sargent said. “Typically, all-new vehicles or heavily redesigned models tend to perform well.”

The Dodge Durango SUV and the Dodge Charger and Chrysler 300 sedans will be replaced or all-new for the 2011 model year.

Ford received top ratings in five segments for individual nameplates -- more than any other brand in 2010 -- for the Expedition SUV, Explorer Sport Trac pickup, Flex crossover and Fusion and Taurus sedans.

“With Ford, the Taurus stands out. It's effectively an all-new vehicle that launched extremely well,” said Sargent.

In general, a lot of Ford's newer vehicles are “performing pretty well,” he said.


For GM, the all-new Chevrolet Camaro performed well, as did the Chevrolet Equinox and GMC Terrain crossovers and the Buick LaCrosse sedan.

Cadillac dropped significantly from its No. 3 spot last year.

“The SRX did not launch as well in terms of appeal; it is hard to say why,” said Sargent. “The CTS, which is relatively new, performed well at launch, and then it declined a little bit in its second and third year. The other big product is the Escalade, which is starting to age a little bit.”

J.D. Power said only two models, the Chevrolet Avalanche pickup and Ford Taurus, were ranked highest in their segments in both the 2010 APEAL and initial-quality studies.

Japanese automaker Suzuki showed the biggest improvement in owner appeal, moving from last place out of 37 brands in 2009 to 30th out of 33 in 2010. Suzuki's score jumped primarily because of the new Kizashi sport sedan.

While Ram was added to the 2010 study, five brands were dropped: Saturn, Pontiac and Hummer, which were shuttered by GM; the slow-selling Smart brand; and Saab because it ran out of vehicles to sell.

The 2010 APEAL Study is based on responses from 76,000 new-car owners and lessees of 2010 models. They were surveyed between February and May 2010 after the first 90 days of ownership.


J.D. Power and Associates 2010 Automotive Performance, Execution and Layout (APEAL) Study
The APEAL Study examines how gratifying a new vehicle is to own and drive, based on owner evaluations of more than 80 vehicle attributes. The 2010 APEAL Study is based on responses gathered between February and May 2010 from more than 76,000 purchasers and lessees of new 2010 model-year cars and trucks who were surveyed after the first 90 days of ownership.
Porsche877
Jaguar854
BMW846
Mercedes-Benz842
Land Rover836
Audi832
Lexus827
Acura822
Lincoln820
Cadillac818
MINI816
Infiniti805
Buick802
Volkswagen797
Volvo795
Ford794
GMC792
Chevrolet789
Ram780
Industry Average778
Mazda774
Mercury769
Mitsubishi767
Honda766
Scion764
Nissan763
Dodge761
Kia761
Hyundai760
Subaru755
Suzuki750
Chrysler748
Toyota745
Jeep727

Monday, July 12, 2010

Mercedes dealers ranked most customer-friendly: PIPED PIPER

Study by Piped Piper Management Co. says that the most custom friendly dealership are Mercedes-Benz and said Detroit's brands have showed the most improvement.

Ford, Lincoln and Chevrolet scored above the average for the first time in the four years that Piped Piper Management Co. has conducted its study. Lexus was No. 2 and Mitsubishi placed last in the survey.

Pied Piper, of Monterey, Calif., sent 3,658 mystery shoppers into dealerships to develop its Prospect Satisfaction Index. The shoppers ranged from 21 to 65.

In the latest report, 25 of the 34 brands surveyed had better scores than a year earlier. Luxury brands continued to outperform mass-market brands, but BMW scored below Cadillac and Lincoln and tied with a host of other brands, including Chevrolet, Ford, Toyota and Volkswagen.

“Today's car shoppers are armed with far more vehicle and pricing information than ever before,” said Pied Piper CEO Fran O'Hagan. “Successful brands and dealerships have responded by acting as helpful enablers for today's shoppers. At the most successful dealerships, the stereotype of the old-fashioned car salesperson no longer exists.”

Relatively soft consumer demand for new cars, along with tougher standards from many lenders, has put more pressure on dealer personnel to sell and provide new-car financing options for many consumers.

“Customers have come to expect the type of treatment that they get at Mercedes, BMW and Lexus in all their shopping experience," said Mark Cannon, vice president of communications at AutoNation Inc., the nation's largest holding company for new car dealers. "They want someone who is knowledgeable and can help them with the process.”

The study found that showroom visitors are likely to encounter an overbearing salesperson just 6 percent of the time. In contrast, 18 percent of the time, shoppers encountered a salesperson who was not helpful enough and did not devote enough time and attention.

In an example, Pied Piper said Ford dealership sales personnel scored better than the competition in three areas:

• More likely to discuss Ford's unique features.

• More likely to introduce themselves.

• More likely to discuss available financing options.

“Despite the widespread and continual improvement in how cars are sold, there is still plenty of room for improvement, although not necessarily in the expected areas,” the study said.

About 18 percent of the time, salespeople did not pay enough attention to the shopper. Only 57 percent offered a brochure, underlining the decision “by some brands and dealerships to limit or discontinue offering brochures,” the study said.

The study also found:

• 95 percent of Lexus and Porsche sales personnel reviewed a vehicle's features and controls before a test drive, compared with 74 percent at BMW.

• Land Rover, Smart and Mini salespeople rarely introduced shoppers to dealership personnel.

• Suzuki, Volkswagen, Nissan, Toyota and Infiniti dealership employees used introductions to dealership management 40 percent of the time to help clinch a deal.

• Nissan, Mazda, Infiniti, Mercedes-Benz, Toyota and Volkswagen dealerships are most likely to initiate follow-up contact within 48 hours after an initial visit.

• Buick, Mitsubishi, Chevrolet and Acura dealerships were the least likely to follow up within 48 hours after a shopper's first visit.

• At BMW and Volvo stores, 80 percent of the time, personnel told shoppers about their free scheduled maintenance programs.

For example, the study found that showroom visitors are likely to encounter an overbearing salesperson just 6 percent of the time. In contrast, 18 percent of the time, shoppers encountered a salesperson who was not helpful enough and did not devote enough time and attention.

In an example, Pied Piper said Ford dealership sales personnel scored better than the competition in three areas:

• More likely to discuss Ford's unique features.

• More likely to introduce themselves.

• More likely to discuss available financing options.

“Despite the widespread and continual improvement in how cars are sold, there is still plenty of room for improvement, although not necessarily in the expected areas,” the study said.

About 18 percent of the time, salespeople did not pay enough attention to the shopper. Only 57 percent offered a brochure, underlining the decision “by some brands and dealerships to limit or discontinue offering brochures,” the study said.

The study also found:

• 95 percent of Lexus and Porsche sales personnel reviewed a vehicle's features and controls before a test drive, compared with 74 percent at BMW.

• Land Rover, Smart and Mini salespeople rarely introduced shoppers to dealership personnel.

• Suzuki, Volkswagen, Nissan, Toyota and Infiniti dealership employees used introductions to dealership management 40 percent of the time to help clinch a deal.

• Nissan, Mazda, Infiniti, Mercedes-Benz, Toyota and Volkswagen dealerships are most likely to initiate follow-up contact within 48 hours after an initial visit.

• Buick, Mitsubishi, Chevrolet and Acura dealerships were the least likely to follow up within 48 hours after a shopper's first visit.

• At BMW and Volvo stores, 80 percent of the time, personnel told shoppers about their free scheduled maintenance programs.

Src: autonews
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