Hyundai Equus on SEMA

Hyundai has already shown us its GoGoGear Racing Genesis Coupe and a Rhys Millen Racing Equus. Now we get two more looks at what they're bringing to SEMA this week. Hyundai has teamed up with DUB Magazine and Mummbles Marketing on a pair of Equus sedans.

Mummbles Marketing Elegant Equus for SEMA 2010 Mummbles Marketing, a new custom shop of out Harrisburg, PA, has turned the standard Equus into a luxo-custom it calls the "Elegant Equus." Mummbles didn't just focus on looks, however; some wrenching was done on the Equus' V8 engine, too. Thanks to a turbo kit from Legacy Innovations, a nitrous system and a Magnaflow exhaust, the Elegant Equus now produces 450 horsepower. Mummbles also adds an extra iPad.

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2011 Hyundai Equus Flagship Starts at $58,900

Hyundai's second attempt at the luxury segment after the Genesis, the all-new Equus full-size sedan, will arrive in U.S. showrooms in December with prices set at US$58,900 for the Signature version and US$64,900 for the Ultimate that gets all the bells and whistles, the South Korean automaker announced today.

Both prices include a $900 destination charge as well as free maintenance for 5 years or 60,000 miles, a complimentary valet service which includes a dealership employee picking up and delivering the car for maintenance, and an iPad that replaces the traditional owner's manual.

Not surprisingly, the Equus is priced much lower than other entry-level proposals in the in the luxury full-size sedan segment such as the Mercedes S-Class [S400 295HP V6 Hybrid $91,000], BMW 7-Series [740i 315HP six-cylinder $70,650] and the Jaguar XJ [385HP 5.0L V8 $72,700] and Lexus LS [LS 460 380HP 4.6L V8 $65,380].